By 2007, Messi was no longer simply "a promising young Barcelona player" — he had become one of the most exciting individual talents in world football, and this is reflected in the significance of the boot he wore that year rather than in any dedicated marketing campaign built around the F50.7 itself (adidas had not yet begun building bespoke signature colourways or campaigns specifically around Messi; that would come slightly later). The boot's cultural weight comes almost entirely from what Messi did while wearing it.
The signature moment came on 18 April 2007, in the second leg of a Copa del Rey semi-final against Getafe at Camp Nou. In the same match, Messi first scored a goal after appearing to punch the ball past the goalkeeper with his hand — an unmistakable, deliberate echo of Diego Maradona's infamous 1986 World Cup "Hand of God" goal against England — and later added a second goal that recreated, almost step for step, Maradona's legendary solo run and finish against England in that same 1986 tournament, dribbling from inside his own half past multiple defenders before rounding the goalkeeper. The pairing of the two goals in a single match, each a deliberate homage to Argentina's greatest footballing icon, was covered extensively by Spanish and international media and remains one of the most replayed sequences of Messi's career, frequently cited alongside his later "Best Goal Ever" strike against Getafe in 2007 (a separate, similarly iconic solo goal scored later that year in La Liga) as evidence he was already operating on Maradona's level as a teenager/young adult.




