adidas used this release to publicly mark a genuine historical milestone — Messi joining an extremely short list of three-time Ballon d'Or winners — while simultaneously showcasing its newest wearable-technology innovation, the miCoach chip, on its most famous athlete. The gold color choice was a direct callback to earlier adidas practice of dressing Messi in gold/black tones after his prior individual awards (a gold/black F50 adiZero had marked his second consecutive world player of the year honor in 2010), extending that visual language into a three-peat. adidas also opened a parallel consumer campaign through mi-adidas/miadidas.com, letting fans design and order their own personalized white/gold F50 adiZero pairs modeled after Messi's boot, extending the celebratory design beyond a one-off athlete sample into a purchasable customization option.

adidas F50 adiZero miCoach "Ballon d'Or 2011"
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- Brand
- adidas
- Silo
- F50
- Year
- 2011
- Era
- adiZero Era — Pre-Signature (2010–2013)
- Launch price
- $70–270
This special edition of the F50 adiZero was created by adidas to celebrate Lionel Messi's third consecutive FIFA Ballon d'Or (covering the 2011 calendar year, awarded in January 2012), making him only the fourth player in history at that point to win the award three times running, following Michel Platini, Johan Cruyff, and Marco van Basten. Finished in white and gold, the boot carried personal engravings referencing his three Ballon d'Or years and was built on the newly introduced miCoach chip-enabled version of the adiZero platform — meaning it doubled as both a celebratory trophy boot and a functioning performance-tracking boot.
The base F50 adiZero miCoach silo (the chip-enabled platform this special edition was built on) was released to the wider public on September 29, 2011, priced at $200 USD for the boot with the miCoach SPEED_CELL chip itself sold separately for an additional roughly $70. Messi's personal white/gold Ballon d'Or edition followed in January 2012, timed to his award win, which was announced in Zurich on January 9, 2012. Messi first wore the boots in a Copa del Rey fixture against Osasuna in mid-January 2012, and wore them again three days later on January 15, 2012, in a 4-2 La Liga win over Real Betis, in which he scored twice.
The defining technical feature of this boot generation was the miCoach SPEED_CELL system, a small microchip embedded in a dedicated cavity in the boot's soleplate. adidas product manager Andreas Konrads described the miCoach adiZero as "the world's first boot with a brain." The chip used 360-degree motion tracking (not just simple linear GPS-style tracking) to record:
- Top speed and average speed
- Number of sprints performed
- Total distance covered and distance covered at high intensity
- Time spent at various movement intensities, with roughly seven hours of onboard memory
After a match or training session, data was transferred via a wireless USB dongle to a computer or synced to companion iOS/Android apps, letting players and coaches review and compare performance metrics online. Beyond the chip itself, the boot retained the adiZero family's core construction: a single-layer "Sprintskin" synthetic (or adiLite leather) upper, a thin one-piece "Sprintframe" TPU outsole chassis, and a newly introduced "Sprintweb" — a textured internal support layer offering increased lateral stability and better force transfer from outsole to upper, addressing a stability trade-off inherent to such a minimal boot. Weight remained close to the standard adiZero at around 165–170 grams, with the chip cavity adding only marginal weight when the SPEED_CELL was installed.
Messi's Ballon d'Or edition was finished predominantly in gold with white overlays and red-accented studs. The boot's three adidas stripes displayed the years 2009, 2010, and 2011 — his three consecutive Ballon d'Or-winning seasons. Additional personalized details included the phrase "FIFA Ballon d'Or Player of the Year" and "Gracias a Todos" ("Thanks to everyone") printed on the boot, Messi's personal signature/logo near the heel, and an Argentine flag on the heel counter. The overall effect was closer to a piece of personal memorabilia than a standard retail boot, despite being built on the same functional miCoach platform sold to the public.
Messi debuted the boots in a Copa del Rey round-of-16 fixture against Osasuna in January 2012, and then wore them in Barcelona's 4-2 La Liga victory over Real Betis on January 15, 2012, scoring a brace in that match. This period fell within a stretch in which Messi was compiling one of the most prolific individual scoring seasons in football history — the 2011/12 campaign in which he would go on to score 73 goals in all competitions for Barcelona, a European single-season record. The Ballon d'Or being celebrated by this boot (his third straight) was awarded on January 9, 2012, at FIFA's gala in Zurich.
A trophy in boot form: gold and white, the years 2009–2011 on the three stripes, 'Gracias a Todos' printed on the upper — adidas's celebration of Messi's third straight Ballon d'Or, built on the then-new miCoach 'boot with a brain' platform. The chip that tracked speed and sprints was genuinely novel in 2011 but has aged into a curiosity, and owners of the retail miCoach reported the same fragility that dogged every adiZero. Messi's engraved pair was never sold, so the collector route is the mi-adidas lookalikes fans could order at the time; find one and you own a piece of both Messi history and early wearable-tech history.
- Marks his historic third straight Ballon d'Or
- miCoach chip — genuine early wearable tech
- Personal engravings: award years, 'Gracias a Todos'
- mi-adidas let fans order white/gold lookalikes
- Debuted with a brace against Real Betis
- Messi's actual pair never sold at retail
- miCoach chip cost extra and is now obsolete
- Gold-heavy look divided fans at the time
- adiZero fragility complaints persisted
Reactions to the gold boot on Soccer Cleats 101 ranged from 'the coolest boot I have ever seen in my life' to complaints of 'too much gold', with one fan simply wishing he could buy a pair. On the underlying miCoach platform, at least one owner reported his first pair cracking within about a week — the familiar adiZero durability gripe.
“That has to be the coolest boot I have ever seen in my life”
“too much gold for me. It would much better if only the stitching, logos”
“I love them. Wish there were ones on sale”
“Already on my second pair. The first cracked after about a week.”
Quotes are collected verbatim from the linked public sources and reflect their authors' views, not ours.
- 01Lionel Messi x adidas f50 miCoach "FIFA Ballon D'Or" - Hypebeast
- 02Messi's Gold Ballon d'Or F50 adizero's - SoccerBible
- 03Lionel Messi's celebratory Gold Ballon d'Or F50 adizero's - Sport-Locker
- 04adidas F50 adizero miCoach Football Boots - Blue/White/Energy - SoccerBible
- 05Adidas Adizero f50 powered by miCoach: The boot with a brain - Pocket-lint
- 06Adidas F50 adiZero miCoach Released - Soccer Cleats 101
- 07Adidas F50 adiZero - Lionel Messi Ballon d'Or Edition - Soccer Cleats 101
- 08Barcelona 4-2 Betis (Jan 15, 2012) Final Score - ESPN
- 09Ballon d'Or Boot Retrospect - SoccerBible
- 10Retrospect | adidas F50 Messi Collection - SoccerBible



