Story & campaign
Footy Headlines described "Las Estrellas" as building directly on "Messi's iconic 2022 World Cup 'Leyenda' boots," positioning it as the first officially, widely available Messi signature boot to commemorate the World Cup win, since the original golden "Leyenda" pack had become a scarce, highly sought-after collector's item, reportedly reselling for more than £1,000 on secondary markets by the time "Las Estrellas" launched. The boot's narrative purpose was less about introducing new technology and more about giving fans broader access to a design that celebrated Argentina's third star and Messi's central role in earning it. Footy Headlines also noted that Adidas was already planning a third Messi signature X Crazyfast release focused on his move to Inter Miami, which would arrive the following month as "Bienvenido a Miami," situating "Las Estrellas" as the middle chapter in a late-2023 trilogy of Messi boot storylines: new silo (Infinito), World Cup tribute (Las Estrellas), and new club home (Bienvenido a Miami).



