Story & campaign
"Mi Historia" is explicitly built as a nostalgic callback to Messi's 2014–15 F50 adiZero IV, the gold-colored signature boot he wore during a season that included the 2014 World Cup final with Argentina and continued Barcelona dominance, widely regarded among fans as one of the most iconic boots of his Barcelona pomp. By reviving the Solar Gold palette in the new X Speedflow silhouette, Adidas tied Messi's fresh chapter at Paris Saint-Germain back to the golden peak of his Barcelona career, using the "My Story" framing to suggest continuity across a period of major personal transition (his first season away from the only club he had ever played for as a professional). The words woven across the upper (team, respect, family, ball, style) functioned as a kind of personal manifesto, publicly articulating the values Adidas associated with Messi's career narrative at a moment when his footballing identity was being renegotiated outside Barcelona.



