Story & campaign
Lili Cantero, from Asunción, Paraguay, began her artistic path in her early twenties, first hand-painting decorative sandals before friends who played football encouraged her to try boots; she went on to be commissioned by local sports stores and Paraguayan professional players. Her breakthrough came when Paraguayan international Derlis González wore her hand-painted Nike Mercurial boots (featuring cultural elements such as the Paraguayan flag) during a 2018 World Cup qualifier against Brazil, drawing international attention after he shared photos online. Cantero has described choosing Messi as a subject specifically because of both his standing as one of the greatest players in history and his personal story of sacrifice: "I chose Messi because he's one of the greatest players in history, but also because of his own history: his childhood, which demanded so many sacrifices." She has also described her broader philosophy of boot-painting in poetic terms, telling FIFA: "My paintings are the last thing to touch the ball before a goal." On Messi personally receiving and acknowledging the gift, Cantero said: "It was such an incredibly humble gesture on his part. For Messi to have one of my works was my dream since I began painting soccer boots." The moment proved to be a major career turning point for Cantero, who went on to receive commissions from other professional players including Peru's Paolo Guerrero, Panama's Gabriel Gavilán, and, earlier in her career, Dani Alves, Roque Santa Cruz, and Carles Puyol, among others.



