Story & campaign
Despite launching the day after Messi's historic sixth Ballon d'Or, Adidas did not frame this colorway as an explicit commemorative release: there was no gold detailing, no trophy iconography, and no on-boot reference to "6" or "Ballon d'Or" text. Footy Headlines and other outlets noted this contrast with Nike's more overt Ballon d'Or tribute boots for other players, and Footy Headlines even published a fan-made concept design in December 2019 (created by boot collector Josh Tossell) imagining what an official, more celebratory Adidas Ballon d'Or boot for Messi could have looked like: featuring an all-black upper, a subtly gold sole plate, the years of all six of Messi's Ballon d'Or wins, his number 10, the Argentine flag, and the names of his three sons. That concept was never produced or sold; it remained fan art highlighting the gap between the milestone and Adidas's comparatively understated commercial response. The genuine, released Adidas boot instead continued the brand's established practice of rotating Nemeziz colorways through the season regardless of individual accolades, with commentators suggesting Messi's achievement would nonetheless add sentimental value and collectibility to this particular pair after the fact.



