Story & campaign
The boot's intended narrative was to mark the 2020 Copa América, the first major international tournament Argentina was set to co-host during Messi's career, and to underline his dual identity as a Rosario-born player who became a Barcelona icon. The pandemic's postponement of the tournament to 2021 stripped away the boot's original marketing tentpole, and Adidas ultimately released it with comparatively little fanfare mid-pandemic, debuting it instead in Champions League matches rather than at a tournament launch event. The release also landed during one of the most turbulent periods of Messi's Barcelona career: in August 2020, shortly after this colorway's public rollout, Barcelona suffered a historic 8–2 Champions League quarter-final defeat to Bayern Munich, and within days Messi submitted a "burofax" formally requesting to leave the club, a request the club rejected, keeping him at Barcelona for one more season. While no source reviewed explicitly confirms Messi wore this exact colorway in the 8–2 Bayern match, the boot's release window directly overlaps with this pivotal, emotionally fraught chapter in his Barcelona career.



